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  • The Super Bowl LIII Should Advertise Medicinal Cannabis: Here’s Why

The Super Bowl LIII Should Advertise Medicinal Cannabis: Here’s Why

January  2019 / 31 No Comments

The excitement is building up for NFL enthusiasts as the Super Bowl LIII is peeping just around the corner. On February 3rd we will see the Los Angeles Rams vs. the New England Patriots brawl it out in the most ultimate football tournament in the world. Each individual on the winning team is estimated to receive over a whopping $100,000, so it’s easy to see how each team player puts in an insane amount of dedication on the field. Quite literally, they put their life and limb on the line for our viewership.

A bit dramatic? I mean, these men are built like a brick-house. Their bodies have been strengthened and conditioned so much so that they can physically move another man (sometimes more than one) from one end of the pitch to the other. That’s all well and good, sure, but you can’t strengthen your head.

Every single person on this God-given planet has a head (be sure to follow me for more of these unknown facts) and we all know just how delicate they can be. Almost all contact sports require you to wear a helmet due to our heads being as sturdy as an egg. Even other activities like cycling a bike, working on a building site, riding a horse, and skiing fit into this bracket. Yes, NFL players do wear helmets, and with good reason! The amount of repetitive brain trauma that they endure is huge. Essentially, it’s like repeatedly banging your head against a wall — and even with a helmet on.

Recent testimonies from retired NFL stars have revealed that chronic traumatic encephalopathy (CTE) and traumatic brain injury (TBI) are abundant and almost inevitable for the players of the sport. If you yourself are a football player, you’ll know how many skull fractures and concussions can happen at any given time.

The human brain is of course, extremely valuable and it’s almost impossible to reverse any long term damage that it may endure. Alas, all is not lost! Copious amount of players are breaking the news about how using cannabis sativa and CBD oil seems to be helping to ease the symptoms of brain damage.

Former NFL OT, Kyle Turley, has openly presented himself to the media after struggling for years on end with unexplained changes of behaviour, after retiring from the NFL. He was constantly having symptoms of depression and contemplating suicide after realizing that he couldn’t control his emotions anymore. He would smash lamps and tables in anger and became aggressive towards people that he cared about. Later on, he would find out that he has a serious brain trauma known as CTE.

To give a bit of a low down on CTE, here’s what symptoms you can expect:

  • Depression
  • Suicidal thoughts or actions
  • Unstable emotions
  • Memory-loss and possible dementia
  • Difficulty concentrating or completing tasks
  • Violence
  • Impaired motor functions i.e; difficulty with muscle movement
  • Language and speech complications
  • Turley admits that he would become very intimidating and scary once that “switch” went off. One of the most chilling incidents that he had to face, was when he was in a bar with his wife and randomly lost all consciousness. When he came-to, he began having a seizure and was hospitalised for 3 days. This is when doctors finally diagnosed Turley with CTE due to repetitive head trauma.

    Sadly, it’s a common issue, but like many others that suffer from CTE, Turley became addicted to the pharmaceutical drugs prescribed to him. To name but a few, he was taking Wellbutrin, Vicodin, Depakote, Zoloft, Percocet, Vioxx, and even morphine. You can only imagine what kind of side-effects followed from consuming a cocktail of hard-cutting drugs.

    Fortunately enough for the retired NFL star, he knew to research the cannabis plant and really wanted to believe that it could help to ease his symptoms. Now, pay close attention to this – especially football players at current. Turley took a certain cannabis strain that helped him to have a great nights sleep, his energy and motivational levels elevated, and he successfully was able to wean himself off of every single pill that was causing him grief.

    This story is not dissimilar to a lot of people who have swapped their drugs for cannabis.

    What Can Cannabis do for CTE?

    As already mentioned, this type of brain injury is typically seen in full contact sports such as MMA, rugby and American football. The tough part for doctors is on how to diagnose CTE. There is still no way to know if an individual has it unless through post-mortem examination — so basically, the individual has likely died of the illness before their brain can be put under tests. Families and friends must effectively watch their loved one suffer from unexplained feelings of overwhelming emotion, and essentially pump them with highly addictive, ‘doctor approved’, drugs.

    The most vital chemical component (for treating CTE) in the cannabis plant is CBD; or in more scientific terms, cannabidiol. It helps to reduce inflammation and pain from its anxiolytic properties.

    We have an endocannabinoid system that produces its own cannabinoids. When our self-made cannabinoids are under stress and struggle to produce their own, this is where cannabis comes in and helps the endocannabinoid system to get back to a stable condition.

    This isn’t just coming from a randomer blabbing on the internet; this comes from hard studied research. A study by the Dent Neurologic Institute in Buffalo, NY, has shown that medical cannabis helped 80 percent of the 4,123 patients that were tested on. Each patient showed association with CTE symptoms. They claim to have experienced a “significant improvement in activity level and symptoms”.

    Why Reject Medical Cannabis Ads from Airing at The NFL?

    It sits uncomfortably with me at this point. From the daily research that I burrow through, I’ve seen how marijuana could seriously help those with brain trauma (among a list of other diseases), and I’m sure that the NFL (and CBS for that matter) realize this too. Now, I do know that federal law in the United States still classifies cannabis as a Schedule I drug, so it can be tricky to advertise.

    In fact, here’s what is stated on the official DEA website: “Schedule I drugs, substances, or chemicals are defined as drugs with no currently accepted medical use and a high potential for abuse.”

    A CBS spokesperson said that they rejected the Acreage’s cannabis advert because, under CBS standards, they do not accept cannabis-related advertising. News travels fast, and Acreage’s advert has gathered a huge amount of views online already. Approval or not, they are getting viewership and attention among the masses.

    However, it’s a sting in the mouth that leaves a bitter aftertaste to know that such an important advertisement has been rejected…from one of the most watched sporting events in the world. What a better platform to show people that there is an answer, that there is a way to ditch the dozens of pharmaceutical drugs that have you tied to a noose.

    Even Chris Long, a Philadelphia Eagles defensive end, has spoken his word. I mean, the NFL advertisements do contain a lot of alcohol promotion, so where does the line end?

    Current NFL players are disappointed too. It could have opened up a door toward public understanding and allow the players to protect themselves against trauma such as CTE and TBI, without being deemed a ‘stoner’.

    With further studies commencing this year 2019, hopefully we will uncover what we already know; that cannabis seems to help those that need it the most. To being used as a cancer treatment, for PTSD, depression, brain trauma, dementia, and chronic pain — you name it.

    More budding footballers should be aware of the injuries that they could face, and I believe that the NFL are responsible for underplaying this. However, I don’t know if the NFL had a part to play in whether or not the medical marijuana advert was rejected or not. It’s a shame, yes, but I realise the terms and conditions behind advertising an illegal substance. Even if medical marijuana is legal in your state, it does not mean that it is legal across the nation. We also have to take into consideration that the Super Bowl LIII is being aired worldwide, where in some places, cannabis is strictly prohibited.

    What do you think about the advert getting rejected by CBS? Is it too much too soon? Is it wrong to let the public know more?

    Disclaimer: I am not an advocate for either cannabis or CBD. All thoughts are of my own accord.



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